ABOUT US

We offering a synthesis of consulting excellence and artistic innovation.

The Formula Collective emerges from the journey of Serge Fils-Aimé, a multi-dimensional creative force whose impact spans from the heights of fashion to the cutting edge of commercial creativity. What began in the fashion industry has evolved into something far more revolutionary.

The Formula Method

We believe that when creativity is properly nurtured and strategically deployed, it becomes an unstoppable force for change. Our ultimate vision is to build a legacy where purpose and impact drive profit, not the other way around.

Our Services & Capabilities

Delivering innovative solutions that challenge industry standards is what we do best.

  • Brand Strategy Development

  • Event Conceptualization & Execution

  • Visual Identity Creation

  • Content Strategy & Production

Creative Direction & Production

Experiential Design

  • Immersive Event Experiences

  • Brand Activation Concepts

  • Interactive Installations

  • Digital-Physical Integration

Strategic Consulting

  • Creative Business Strategy

  • Brand Positioning

  • Community Building

  • Growth Planning

Let's bring your vision to life.

Let's bring your vision to life.

It all starts with a vision. Whether you’re launching a brand, creating a game-changing activation, or crafting an experience that captivates your audience. Whatever your goal, how you bring your story to life—both online and in the real world—makes all the difference. We’ve got the winning formula for you.